- Bad staging
A great mistake people make when selling furniture online is that they do not stage it properly before uploading the pictures on the online platform. Investments can be made with small props that will help you stage your product well. You may also need to have a backdrop if you do not have a light colored wall to put your furniture in front of. If the furniture itself is of a neutral color, use some colorful props to pop up the furniture.
- Bad photography
The biggest problem with photography is the lighting. It is necessary to make sure that your room has a lot of natural lighting. If natural lighting is not available you could consider buying a light kit. While taking pictures, stay still to avoid any kind of blurriness. Similarly stay on an eye level, either straight or to a slight angle. Avoid pointing the camera upwards or downward to the furniture.
- The furniture is too custom
Usually people sell their stuff for it being custom. However if your product is not selling at all and everything else with the product is fine then it is possible that your product is too custom. To deal with this problem you could either wait till a customer likes your product or you could think about changing the design of your future. People usually prefer choosing furniture that has much more of a neutral shade so that it can go well with everything.
- Only listing in one place
There are several online places where you can sell your furniture online, therefore it is recommended not to be limited to only one or two places. Put up your listing in as many places as you can so that you can reach out to as many customers as possible. An important point to remember is that customers will not come and find you; you have to go out and find them. Therefore, it is important to join as many places as you can to sell your furniture.
- Pricing too high
It is important to make sure that you do not charge too much for your furniture. Choose a pricing range that fits best for the furniture you wish to sell. Look up the prices that others charge for similar products, as a higher price will cause you to lose your customers.
— Mike Stearns (@MikesRETeam) 1 de marzo de 2018